The IKEA Effect: How Customer Co-creation Builds Value Perception

Have you ever wondered why building a piece of IKEA furniture makes you feel especially proud of it, even if it’s just a small table? Are you curious about how spending time assembling a product makes you value it more? By reading this article, you’ll discover the fascinating psychological concept behind these feelings—known as the “IKEA Effect”—and learn how businesses use it to create deeper customer satisfaction. Ready to dive in and see how co-creation shapes value perception? Let’s begin!

Full Article: https://ecommercepsychology.com/the-ikea-effect-how-customer-co-creation-builds-value-perception/

Growth Suite Shopify App: https://apps.shopify.com/growth-suite