How Memory Consolidation Affects Brand Recall and Recognition

Have you ever wondered why some brands stick in your mind for years while others fade away immediately? Or why you can sometimes recognize a logo or jingle without remembering where you’ve seen it before? The secret lies in how our brains store and strengthen memories – a process called memory consolidation.

Did you know that 55% of purchase decisions are influenced by subconscious brand recognition? Or that brands with effective memory consolidation strategies see 70% higher recall rates? Understanding how your customers’ brains remember your brand isn’t just interesting science – it’s a powerful business advantage.

Full Article: https://ecommercepsychology.com/how-memory-consolidation-affects-brand-recall-and-recognition/

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