Have you ever wondered why some messages stick while others are quickly forgotten? Or why the same advice feels more valuable coming from one person than another? The secret might not be in what is being said, but who is saying it.
Think about it: Would you be more likely to take financial advice from a successful entrepreneur or from someone who has never managed money? Would health tips from a doctor carry more weight than the same advice from a random social media account?
This powerful phenomenon—where the messenger can be more influential than the message itself—shapes our decisions every day, often without us even realizing it. And for businesses and communicators, understanding this “Messenger Effect” can be the difference between a message that resonates and one that falls flat.
Full Article: https://ecommercepsychology.com/the-messenger-effect-who-delivers-your-message-matters/
Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
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