Have you ever chosen a smaller reward now instead of a bigger reward you could get in a few weeks, even though you knew the bigger reward was a better deal? Welcome to hyperbolic discounting – the tendency to favor immediate rewards over larger, future ones. By reading this article, you’ll uncover why this mental shortcut is so common and how marketers use it to boost conversions. Ready to see why “now” beats “later” in e-commerce? Let’s jump in!
Full Article: https://ecommercepsychology.com/hyperbolic-discounting-why-immediate-rewards-convert-better-than-future-savings/
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