Have you ever visited an online store, started browsing, and then felt so overwhelmed by options, text, and pop-ups that you simply quit? If so, you’ve experienced high *cognitive load*. By the end of this article, you’ll understand how mental effort directly affects whether customers complete a purchase – and, more importantly, what you can do to keep it low and your conversion rates high. Ready to make the online shopping journey easier on the brain? Let’s dive in!
Full Article: https://ecommercepsychology.com/how-cognitive-load-affects-conversion-simplifying-for-the-brain/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
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